A logo design brief is a document that provides me with all of the information needed to create a logo for you. It outlines fundamental information about the business, the desired design style, the project timing and the budget. Any miscommunication on these points could lead to a disconnect between you and me (and a logo that’s off-mark), so let’s make sure you are prepared to write each step!
While it’s easy (and fun) to jump into the visual aspects of a logo design brief, it’s always better to start with the why. In this case, background information on you and your business. After all, I’m more than just a computer operator. I understand people, products, industries and how to choose compatible aesthetics for these aspects.
Specifying your desired logo format will save you and mine a lot of time during the design process.
Unique typographic treatments help them remember your name.
Link your business with the image of your choice: instant brand personality.
Truly custom abstract images stand for you and you alone.
Fun brands start with a memorable character.
Build a legacy with a badge, seal or crest.
Words and images mixed together to create the perfect combo.
I’d like to see different concepts to decide what works for my brand.
Based on the designs you picked, here are the styles you'd like me to explore. Don't worry, you can change the styles after you start receiving designs.
Classic
Modern
Mature
Youthful
Feminine
Masculine
Playful
Sophisticated
Economical
Luxurious
Geometric
Organic
Abstract
Literal
Pick up to three colors you'd like me to explore.
Knowledge, trust, calm and honesty.
Empathy, compassion, clarity and precision.
Growth, harmony and success.
Imagination, spirituality, royalty and luxury.
Intimacy, love, calm and nurture
Energy, action, passion and love.
Creativity, adventure and happiness.
Energy, intellect, fun and youth.
Purity, balance and sophistication.
Formality, mystery, exclusivity and luxury.
Let designers make suggestions
